Horrible words

I've recently been reading in various online magazines the words filmic and filmically (the adverb form) instead of the once, more dramatic, cinematic and cinematically. Why do we have to have such an ugly word as filmic and why are we doing away with cinematic? It seems that people who write today, the young, I suppose, have no ear for words and interrelationships therein. Certainly there is no sense of style any longer. Where are all the E. B. Whites?